From the author
What market are you targeting?
Things that are entirely new that may require a change of behaviour or learning to use are often far more risky than thi...
Beware of turbulence
Market turbulence can be used in relation to products and services, especially in terms of the rate of innovation.
The ingredients of a good idea
The most important thing about backing a new idea is to ask the right questions, and never be blindsided by passion and ...
Patents, licenses…maybe a game of bluff
Why too many innovators are too quick to lodge patent applications, often at great expense and seeking protection in too...
Confidentiality agreements – do they work?
A Non-Disclosure Agreement is a vital tool for an innovator in ensuring that all their research and development isn't hi...
Keeping an eye on safety
Persistence needs to be moderated with a high degree of common sense and objectivity, and the ability to let go and know...
Observation: a key to unlocking amazing innovations
Observation helps uncover the hidden ways to make improvements to your products and services that are likely to be well-...
Growth strategies – keep it simple
One of the strategies you can utilise to grow your business and increase profits is through process innovation, and it's...
Commercialisation – far from a linear process
A brilliant solution that solves a well-known problem is just one tiny step in, commercialisation which is a far more di...
Measuring innovation
Process innovation is aimed not so much at delivering revenue growth but, in fact, profit growth on the back of improved...